Quantitative research methodology definition

The main reason for choosing the questionnaires as the predominant research method is because questionnaires are a practical way of collecting a large quantity of first-hand primary data.Assumes reality as we know it is socially constructed (Mertens, 2005, p.12) through the meanings and understandings developed socially and experimentally (relativism) (ontology).You may want to involve more than one moderator, but be clear as to who does what.

Quantitative Research Design - Sportsci

Hoey, cultural anthropologist and professor at Marshall University.Methodologies can be further subdivided according to different methodological frameworks or approaches to research.

Quantitative research is adopted as a research strategy for this dissertation.By constructing the ten questions in this manner will allow us to gather the necessary data in order to gain a better understanding of online banking.Quantitative, Qualitative, and Mixed Research Methods in Engineering Education MAURA BORREGO Engineering Education Virginia Tech ELLIOT P.Furthermore, bias may be present in the words used by the researcher e.g. loaded terms thus the validity of the data gathered can be questioned.Holsti, Ole R. (1969). Content analysis for the social sciences and humanities.Constructing Questions for Interviews, Cambridge University Press, 1993.Assumes people can know, explain describe this objective reality accurately (epistemology).According to Remenyi and williams (1992:32) if the research philosophy reflects the principles of positivism then the researcher will probably adopt the philosophical stance of natural scientist, prefer working with observable social reality and the end product of such research can be law-like generalization similar to those produced by the physical and natural scientists.

Also the responses lack rich in-depth detail because respondents are restricted in their answers and cannot justify their responses.One of the more common and popular methods of quantitative research is the experimental design.Angen, MJ. (2000). Evaluating interpretive inquiry: Reviewing the validity debate and opening the dialogue.In comparison qualitative research requires greater time, more clarity of goals during setting the research design, and cannot be measured or analysed by using computer programmes.Focus groups originated in marketing research and are now also widely used in social research.

Saha, Larry (2006), Focus groups: interviewing and data analysis, Notes from a workshop provided on 31 January 2006 at part of the Inter-University Research Workshop Program (UC).The structure of scientific revolutions, Chicago: University of Chicago Press:.Objective reality can be separated from our knowledge of reality, but cannot be apprehended in a perfect way. (epistemology).This is not an example of the work written by our professional essay writers.Participants are usually homogenous - but if the group is too homogenous with regard to specific characteristics, diverse opinions and experiences may not be revealed.According to the Creswell (2003) researcher primarily uses post-positivist approach to develop knowledge when quantitative research is selected (i.e cause and effect thinking, use of measurement and observations, and test of theories), employs strategies of inquiry such as experiments and surveys, and collects data on predetermined instruments that yield statistical data.

Piore Massachusetts Institute of Technology This chapter focuses on qualitative.The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimate future events or quantities.


Having explored the nature and purpose of qualitative research in the previous paper, this paper explores methods of data collection used in qualitative.By doing this, data will be generated that is both reliable and valid and will enable conclusions to be drawn.Quantitative psychology is the study of methods and techniques for.


However, even though the sample size is just 80, the intention is to gain representative data of the Preston population at large.

Quantitative research represented 90.98. Toward a Definition of Mixed Methods Research.There are many definitions available for quantitative research given by different authors.Thus the validity and accuracy of the data obtained from this research method may be debatable.Journal of Health Communication, Volume 3, Issue 4, 307-325.Generally quantitative data is collected when researcher has adopted the positivist epistemological approach and data is collected that can be scientifically analysed.

Ensures everyone participates (avoids giving personal opinions).Definitions available for quantitative research given by different authors.

Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ.Understanding the theories underlining research practice, and the basic assumptions underpinning these theories allow for an in-depth understanding of the research process.The questionnaires are being structured in this manner so that the strengths of one questioning technique balance out the weaknesses in the other.Also using this questioning technique will result in responses with greater validity and in-depth detail.In contrast qualitative research is mostly used in disciplines where focus is on explanation and description such as sociology, social anthropology and psychology rather than on predictions (Hakim 2000).