Important marketing terms
Marketing - WikipediaManagement Development Programme It is a systematic process of growth and development by which the managers develop their abilities to manage.Statistical Quality Control (SQC): It is a method of measuring and controlling the process outputs in terms of the specification by adopting statistical techniques, such as sampling and sampling error measurement, run chart, calibrations of equipment and measuring gauges, statistical analysis of results, cause-and-effect studies etc.Key terms for marketing midterm Learn with flashcards, games, and more — for free.Upward Communication: When the flow of communication takes place from bottom to top, it is referred to as upward communication.
Place — the process of getting a product from the place it was manufactured into the hands of consumers in the right location at the right time.Help About Wikipedia Community portal Recent changes Contact page.It is a statement that goes into the design of quality system for customer satisfaction.
PERT (Programme Evaluation and Review Technique): This is a time-event network analysis system in which various events in a project are identified with a planned time frame for each.Demographic Segmentation: The division of a total market into smaller subgroups on the basis of such characteristics such as age, gender, marital status, education, occupation and income.Computer-based Communication: It includes the message sent through e-mails, voice mails, mobile communications etc.
It aids in marketing the department for recruitment purposes and can lead to.This refers to activities relating to the check for conformances within the company and before the products are shipped out.They can be in the form of customers, employees, suppliers, shareholders, society etc.Quality: The totality of features and characteristics of a product or services that bear on its ability to satisfy the customer needs and expectations.
When Does Culture Matter in Marketing? | Stanford GraduatePost-purchase Dissonance: The cognitive dissonance which occurs after a consumer has made a purchase commitment.Democratic Leader: A democratic leader is one who gives instructions only after consulting others.Downward Communication: Flow of communication from top to the bottom is referred to as downward communication.They would be in the form of Functional Managers, General Managers, Vice-Presidents, Managing Directors, Board members, CEOs, and Chairmans.
Affinity Diagram: It is a technique of gathering and organizing large number of data or ideas, opinion and facts relating to a problem or project, and to identify natural patterns or groupings in the information.Consumer Learning: The process by which consumers acquire the purchase and consumption knowledge and experience they apply to future related behavour.Probability grapevine communication: It is the chain in a random process in which an individual transmits the information to others in accordance with the laws of probability and then these others tell still others in a similar manner.
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Why is segmentation, targeting and positioning important
Concentrated Marketing: It is targeting a product or service to a single market segment with a unique marketing mix.
It is a standard of function, in that it defines the appropriate and authorised content of a job.It includes providing feedback, constructing suggestions etc.
Instrumental Conditioning: A behavioural theory of learning based on a trial-and-error process, with habits formed as the result of positive experiences resulting from certain responses or bahaviours.Depending on where or how you work,. your contribution is incredibly important to the marketing process.Perception: It is the process by which an individual selects, organizes and interprets stimuli into meaningful and coherent picture of the world.
Marketing strategy | Marketing mix: product, price, placeDifferentiated Marketing: Targeting a product or service to two or more segments, using a specifically tailor-made product, promotion appeal, price etc.Cause-related Marketing: A form of corporate promotion in which companies try to motivate socially-aware consumers to buy their products by promising to contribute a portion of the sale to a specific cause.It is the determination of the tasks which comprise the job and of the skills, knowledge, abilities and responsibilities required of the worker of a successful performance and which differentiate one job from all others Job Description It is an organised, factual statement of the duties and responsibilities of a specific job.
External Communication: It is the communication which takes place between an organisation and outside agencies like Govt., distributors, retailers, customers etc.Check out our basic definitions guide to common marketing terms to get you started.Motivation: The force operating within an individual that affect his or her direction, intensity and persistence of voluntary behavior.